TikTok AI-Generated Content: What’s New In 2024

In 2024, the integration of artificial intelligence (AI)-generated content into TikTok’s short-form video landscape has revolutionized how users interact with the platform, delivering more personalized and immersive experiences than ever before.

By harnessing sophisticated machine learning and deep learning algorithms, TikTok can now curate highly bespoke video content that precisely aligns with individual user preferences, bolstering both creative expression and entertainment value on the app.

Let’s explore how AI-powered content creation is reshaping the TikTok community today!

1. Requirements for posting AI-generated content on TikTok

To ensure the community enjoys authentic and transparent experiences, TikTok encourages creators to disclose content that is fully or partially generated by AI. Adhering to these guidelines is essential for maintaining the platform’s integrity and cultivating user trust.

Below are specific scenarios where TikTok permits the inclusion of AI support in users’ content:

• Realistic images or videos are used as a base but extensively modified by AI beyond minor tweaks or improvements.
• Synthetic AI-generated images or videos portray primary subjects doing activities they didn’t actually do, like dancing.
• Instances where primary subjects are shown saying things they never uttered, facilitated by AI voice cloning.
• Cases where the appearance of primary subjects has been drastically changed, rendering the original subjects unrecognizable, such as through an AI face-swap.

2. Identify AI-generated content on TikTok through labeling

Are you curious about how AI-generated content is identified on TikTok? Let’s shed light on the process of labeling such content and why it’s crucial for upholding transparency and trust within the community.

How is AI-generated content labeled on TikTok?

Creators can transparently disclose AI-generated content directly on their videos by adding text overlays, hashtag stickers, or providing context within the video’s description. TikTok also offers specific labels to inform viewers when artificial intelligence (AI) has been utilized:

• Automatically Applied AI Label: This label may be automatically applied by TikTok to content identified as created or edited by AI. If you used only TikTok AI effects to create your content, additional labeling is not necessary, as the effect name provides sufficient context. However, if you independently modified your video with AI and a TikTok effect, you should still adhere to our labeling guidelines.
• Self-Applied AI Label: Creators can utilize this label to clearly indicate that their content was entirely generated or significantly edited by AI. Misrepresenting unaltered content with this label is a violation of our Terms of Service and may lead to content removal.

How to set up Label AI-Generated Content

To enable labeling for AI-generated content on TikTok, follow these simple steps before posting on the app:

• On the “Post” screen, locate and tap the “More options” button to access additional settings.
• Within the options menu, activate the “AI-generated content TikTok” setting to signify that your content has been generated or significantly edited by AI.
• Once you’ve enabled the setting, proceed to tap “Post” to share your video with the label prominently displayed.

After posting, your video will be automatically tagged as “Creator labeled as AI-generated,” informing viewers that AI content credentials technology played a substantial role in its creation. It’s important to note that once this label is applied, it cannot be modified, reinforcing transparency and authenticity in the content shared on TikTok.

Why to label AI-generated content on TikTok?

Mandating disclosure of AI-generated content by creators is pivotal for upholding TikTok’s credibility and trustworthiness. Clearly labeling such content not only helps curb the spread of misinformation but also fosters a culture of honesty and transparency among users. Here’s a detailed breakdown of the reasons why labeling AI-generated content is so vital:

• Combating Misinformation: Clear labeling empowers users to distinguish between original content provenance and content modified or created by AI, mitigating the risk of false narratives gaining traction.
• Promoting Transparency: By openly acknowledging the use of AI technology, creators build trust and authenticity within the TikTok community, fostering a more genuine environment.
• Empowering Informed Decisions: Labeled AI-generated content equips users with the knowledge to make conscious choices about the content they engage with, promoting critical thinking and a more discerning online experience.
• Fostering Ethical AI Practices: Labeling encourages responsible and ethical use of AI technology among creators, discouraging misuse and deceptive practices.
• Strengthen User Confidence: Transparent labeling reinforces user confidence in TikTok, assuring them that the first video-sharing platform prioritizes honesty, integrity, and truthfulness in content creation and sharing.

3. Types of AI-generated content to be prohibited on TikTok

Certain types of AI-generated content featuring the likeness, either visual or audio-only content, of real or fictional individuals are strictly prohibited on TikTok, even if disclosed with the AI-generated content label. The types of AI-generated content subject to this prohibition include:

• Public Figures for Political or Commercial Endorsements: TikTok prohibits the use of AI-generated content depicting public figures, defined as individuals aged 18 and above with significant public roles, such as government officials, politicians, business leaders, or celebrities, for political or commercial endorsements.
• Private Figures: Additionally, AI-generated content credentials portraying private figures, encompassing individuals who are not public figures, including those under 18 years old, are also not permitted on the platform

This comprehensive policy aims to safeguard individuals’ rights and privacy, cultivating a safe and inclusive environment for all TikTok users.

4. FAQs

5. To sum up

TikTok’s regulations regarding AI-generated content are meticulously designed to uphold authenticity, transparency, and integrity within its vibrant community, fostering responsible label content creation and consumption. By adhering to these comprehensive guidelines, creators and users alike contribute to a more trustworthy and enjoyable platform ecosystem.