Top 10 AI Tools For Social Media Content Creation

Are you tired of spending hours crafting social media content but not sure if they can be viral or not? If the answer is Yes, then let us reduce your workload with the introduction of the top 10 AI tools that can support your social media content creation effectively. Read on to unlock the potential of AI for your social media strategy.

1. The 10 Best AI tools to support social media content creation

Canva

Canva is a well-known graphic design platform that helps marketing teams and content developers produce stunning visual material quickly.

Main features

• Easy Drag-and-Drop Editor: Create designs effortlessly by dragging and dropping elements.
• 1M+ Professionally-Designed Templates: Access a vast library of templates for various purposes.
• 1,000+ Design Types: Whether you need social media graphics, business cards, or event invitations, all are in Canva.
• 3M+ Stock Photos and Graphics: Choose from a rich collection of high-quality images and graphics.
• AI-Generated Writing and Designs: Canva’s AI tools assist with generating content and design suggestions.
• Design Printing and Delivery: Easily print your designs or have them delivered.
• 5GB of Cloud Storage: Store your designs securely in the cloud.

Pricing

What are the price plans of Canva?

• Canva Free: No cost with limited stocks
• Canva Pro: $14.99 per month or $119.99 per year
• Canva Teams: $12.49 per month or $149.99 per year
• Canva Enterprise: Pricing varies based on organizational needs.

Who is it for?

Canva is best for:

• Individuals: Canva is perfect for bloggers, freelancers, students, and anyone who wants to create professional designs quickly without prior design experience.
• Teams and Businesses: Canva Teams caters to collaborative work within organizations, ensuring brand consistency and efficient workflows.
• Educational Institutions and Not-for-Profits: K-12 educational organizations and not-for-profit organizations can enjoy premium features for free.

Mentionlytics

Mentionlytics is a social listening service driven by artificial intelligence that uses big data analysis and sophisticated algorithms to examine online conversations.

Main features

• Web Sources: Monitor news, blogs, forums, or any website to keep track of mentions related to your brand.
• Social Media Sources: Track mentions on social media platforms like Twitter, TikTok, LinkedIn, Facebook, Instagram, and Reddit.
• Reviews: Extensive review monitoring on sites like TripAdvisor, Booking.com, and Trustpilot.
• AI Features: Includes sentiment analysis in all languages.
• RSS Feeds: Stay updated with relevant content from RSS feeds.
• Use Cases: Social media monitoring, full web monitoring, competitor tracking, hashtag tracking, and more.

Pricing

• Basic: $49 or $41 a month (billed yearly)
• Essential: $139 or $116 a month (billed yearly).
• Advanced: $249 or $208 a month (billed yearly).
• Pro: $399 or $333 a month (billed yearly).
• Agency: $599 or $499 a month (billed yearly).
• Enterprise: $950 or $792 a month (billed yearly).

Who is it for?

• Small Brands: Basic and Essential plans cater to small businesses.
• Mid-sized Brands: Advanced plan suits mid-sized companies.
• Medium to Large Brands: Pro plan is ideal for medium to large brands.
• Large Brands & Agencies: The Agency plan serves large brands and agencies.
• Enterprises & Organizations: The Enterprise plan targets enterprises and multinational organizations.

Unmetric

Unmetric is a powerful social media analytics and intelligence platform that helps businesses track and analyze their performance across various social networks.

Main features

• Competitive Analysis & Benchmarking: Compare your brand’s social media content strategy and performance against competitors.
• Audience Intelligence: Understand your audience’s demographics, interests, and behavior.
• Content Engagement Intelligence: Analyze how your content resonates with your target audience.
• Customer Service Intelligence: Monitor customer interactions and sentiment.
• Customizable Engagement Score: Create a unique engagement metric tailored to your needs.
• Sector & Geo Benchmarks: Compare your performance within specific sectors and geographic regions.
• Sentiment Analysis: Determine the sentiment behind social media mentions.
• Best Performer Lists: Identify top-performing content and campaigns.
• Reporting & Export: Generate weekly reports and export data for further analysis.

Pricing

Plans start at $1,000/month. Unmetric offers flexible pricing for both brands and agencies. There is no audience size restriction, and you can have unlimited users. Remember, Unmetric offers a demo so you can explore its features and see how it aligns with your needs

Who is it for?

• Brands: Whether a small business or a large enterprise, Unmetric provides valuable insights for optimizing your social media strategy.
• Agencies: Unmetric’s features benefit agencies managing multiple clients’ social media accounts.
• Marketing Professionals: Anyone responsible for social media performance and competitive analysis can benefit from Unmetric.

Pictory

Pictory is an AI-powered video creation platform that empowers content creators, professionals, and teams to produce engaging videos easily.

Main features

• Script-to-Video: Transforms scripts into videos with AI-powered voiceovers, graphics, and transitions.
• Article-to-Video: Creates videos from written content, such as blog entries and articles, to share on social media.
• Text-based video editing tools are made possible by this feature, which also facilitates the creation of brief video snippets.
• Visuals-to-Video: This tool uses submitted media files (pictures and videos) to create personalized videos.
• AI Voiceover: Provides a range of voice options driven by AI for adding voiceovers to videos. 
• Customizable templates: This makes creating videos easier by providing a range of templates for different themes and styles.
• Highlights: Identifies and highlights important parts of videos automatically.

Pricing

• Starter Plan: $25 per month or $228 a year (17% discount)
• Professional Plan: $49 per month or $468 a year (17% discount)
• Teams Plan: $119 per month or $1.188 a year (17% discount)

Who is it for?

• Content Creators: The Starter plan suits new creators looking to produce videos.
• Professionals: The Professional plan caters to experienced creators and small organizations.
• Collaborative Teams: The Teams plan is ideal for groups of video creators who share and collaborate on projects.

Remember, Pictory offers a 14-day no-questions-asked money-back guarantee, allowing you to test it risk-free and see if it meets your needs

Midjourney

Midjourney is an AI-powered platform designed to enhance creativity by providing AI content creation tools for video creation, editing, and more. 

Main features

• Written-to-image generation: Using written descriptions or “prompts,” Midjourney is able to produce images.
• Artistic style: Realistic, surreal, abstract, and other styles are among the visuals that Midjourney can produce.
• Creative control: Users can define the size, quality, aspect ratio, and other aspects of the generated photos with Midjourney, giving them much creative control over the final product.
• Background Replacement: With this function, users can swap out an image’s background for a new one.
• Object recognition: Users may recognize and extract things from images.

Pricing

• Basic Plan: $10 per month or $96 a year (20% discount)
• Standard Plan: $30 per month or $288 a year (20% discount)
• Pro Plan: $60 per month or $576 a year (20% discount)
• Mega Plan: $120 per month or $1152 a year (20% discount)

Who is it for?

• Creatives: Midjourney primarily targets creatives, artists, and designers who want to explore new ways to enhance their creativity.
• Individuals and Businesses: It caters to anyone interested in incorporating AI technology & natural language processing into their creative processes.

Meltwater

Meltwater is an AI-powered web and social media monitoring tool that helps you track online conversations about your brand, products, or competitors. 

Main features

• Media Monitoring: Meltwater allows users to track their brand’s presence across various media channels.
• Market Analysis: Users can analyze market trends, monitor competitors, and gain insights into consumer sentiment and behavior.
• Consumer Intelligence: Meltwater provides tools to understand consumer preferences, opinions, and behavior.
• Social Listening and Analytics: The platform helps users stay informed about social media conversations related to their brand or industry.
• Real-time Alerting: Meltwater offers automated alerts to update users on relevant news and events.
• Unified Inbox: Users can manage media mentions, social interactions, and other communications in one place.
• Custom Reports: Generate customized reports based on specific metrics and KPIs.
• APIs and Data Integration: Meltwater integrates with other tools and platforms via APIs.

Pricing

Meltwater offers different pricing tiers to cater to various needs:

• Essentials: Basic monitoring and analysis features.
• Advanced: Enhanced insights and analytics.
• Suite: A unified solution with integrated products.
• Enterprise: Specialized solutions for global brands.

Who is it for?

• Brands and Businesses: Meltwater is ideal for companies looking to monitor their brand reputation, track competitors, and stay informed about industry trends.
• PR and Marketing Professionals: Meltwater’s media monitoring and analytics capabilities can benefit PR agencies, marketing teams, and communication professionals.
• Media Contacts: Meltwater provides resources to reach media contacts (broadcast, print, and online) nationally and internationally.

Buffer

Buffer is a versatile social media management platform that offers a range of features to help individuals, businesses, and organizations effectively manage their online presence.

Main features

• Multi-Channel Scheduling: Buffer allows you to plan, create, and schedule content across various social media channels. 
• Queue View: Visualize all your scheduled content in one place using the queue view.
• Content Planning: Buffer helps you plan your content strategically
• Audience Insights: Understand your audience better with demographic data (gender, age) and location insights1.
• Auto-Publishing: Buffer offers auto-publishing for most channels, except for Instagram Stories.
• Integration with Other Tools: Buffer integrates with platforms like TikTok, Canva, and Google, expanding its capabilities beyond scheduling.

Pricing

Buffer offers different pricing tiers to suit various needs and channels:

• Free: No cost and connects up to 3 channels
• Essentials: $6/month per channel or $60 yearly
• Team: $12/month per channel or $120 yearly
• Agency: $120/month for 10 channels (additional channels at $6/month per channel) or $120 yearly (additional channels at $5/month per social media channel)

Who is it for?

• Brands and Businesses: Buffer is ideal for companies looking to monitor their brand reputation, track competitors, and stay informed about industry trends.
• PR and Marketing Professionals: PR agencies, marketing teams, and communication professionals benefit from Buffer’s media monitoring and analytics capabilities.
• Individuals and Influencers: Anyone managing their brand or online presence can use Buffer to streamline their social media efforts.

Supermeme AI

Supermeme AI is a platform that allows you to generate memes using artificial intelligence.

Main features

• Quality Template Database: Access high-quality meme templates without offensive or NSFW content.
• AI Meme Generator: Utilizes AI to generate memes from text, distinguishing itself from simple image editors.
• AI-Powered Captions: Leverages GPT-3 to generate meme-appropriate social media captions.
• Custom Watermark: Allows you to brand your memes with a custom watermark directly within the platform.
• Meme APIs: Build custom meme bots or applications with text input.
• Multilingual Meme Creation: Generate memes in 110+ languages automatically, avoiding language barriers.
• Emotion-based Template Search: Easily find meme templates based on emotions, enhancing meme creativity.

Pricing

• Free Plan: Includes 20 credits (~160 AI memes)
• Solo Plan: Costs $9.99/month and includes 100 credits/month (~800 memes)
• Startup Plan: Costs $24.99/month (billed annually) and offers unlimited credits
• Enterprise Plan: Costs $83.99/month (billed annually) and includes unlimited credits, APIs (1,000 requests/mo)

Who is it for?

• Marketers: To stand out from the crowd by leveraging memes in social media marketing efforts.
• Influencers: To promote ideas and engage with the audience using memes on social media.
• Sales Reps: To improve reply rates in cold emails and DMs by using memes in outreach.
• Educators: To communicate more effectively by using memes in teaching materials.

Vista Social

Vista Social is an all-in-one social media management platform designed for brands and agencies

Main features

• Post Publishing: Allows you to plan, manage, and publish posts across multiple social media channels.
• Engagement Management: Helps build relationships with your followers and manage your social media messages, comments, and reviews.
• Performance Analytics and Reporting: Provides insights into the performance of your social media efforts.
• Social Listening: Keeps track of conversations that matter to your brand through timely alerts and sophisticated filtering.
• Post Schedule: This allows you to schedule posts for TikTok.
• Hashtag Tools: Assists you in managing and optimizing hashtags for your social media posts.

Pricing

• Standard Plan: $39 per month or $374 a year (20% discount)
• Professional Plan: $79 per month or $758 a year (20% discount)
• Advanced Plan: $149 per month or $1.430 a year (20% discount)
• Enterprise Plan: $379 per month or $3.638 a year (20% discount)

Who is it for?

• Brands and Agencies: To manage their social media presence more effectively.
• Social Media Professionals: Schedule and publish content, manage engagement, and track performance.
• Marketers: To target specific audiences based on location, language, gender, age, and other factors

Narrato

Narrato is an all-in-one AI content creation and collaboration platform designed for content teams of all sizes

Main features

• AI Content Assistant: Speeds content creation with AI tools and templates and generates personalized content.
• AI Content Genie: Auto-generates social media and blog content based on your themes and website URL.
• Content Workflow & Project Management: Automates content workflow, organizes content in folders, assigns and tracks tasks.
• Images and Graphics: Generates AI images with simple text prompts and provides access to free, no-attribution required pictures, graphics & gifs.
• Custom Content Templates: Enhances content quality and consistency.
• Content Publishing: Publishes content directly to WordPress, Webflow, and social media.

Pricing

• Pro Plan: $56 per month or $528 a year (30% discount)
• Professional Plan: $124 per month or $1.152 a year (30% discount)
• Custom Plan: Customizing the price and features to meet your needs

Who is it for?

• Content Teams: To manage their content workflow and create high-performing content12.
• Marketers: Target specific audiences based on location, language, gender, age, and other factors.
• Freelancers: To find online content & copywriting jobs on a wide variety of subjects

2. So, which AI tool is the best for social media content creation?

After utilizing and examining all 10 AI tools in the above list, we noticed that Canva emerged as our top choice for social media content creation. Its intuitive interface, combined with AI-powered design features, a vast library of customizable templates, and flexible pricing options (including a free plan), make it accessible to both beginners and seasoned professionals. Canva empowers you to effortlessly create visually stunning and engaging content that captivates your audience.

3. Pros & Cons of using AI tools to assist in the creation of social media content

While AI tools undoubtedly streamline and expedite content creation, they are not without their drawbacks. Let’s look deeper into the advantages and limitations of using AI for social media content creation:

Pros:

• Efficiency and Speed: AI tools empower you to generate content in a fraction of the time it takes a human, ensuring a consistent stream of engaging social media posts across your social channels. This rapid turnaround is a game-changer for businesses needing to maintain an active social media presence.
• Consistency and Precision: AI ensures your content aligns with your brand’s voice and style guidelines, eliminating inconsistencies that can arise from human error or fatigue. This results in a more refined and professional social media presence.
• Data-Driven Personalization: AI analyzes user data to pinpoint patterns and preferences, allowing for highly tailored content that resonates with specific audience segments. This level of targeting can significantly amplify engagement and conversion rates.
• Cost Efficiency: AI can be a budget-conscious alternative to expanding your team. While there’s an initial investment in AI tools, the long-term cost savings can be substantial, particularly for small businesses and startups.

Cons:

•  Lack of Human Touch: Despite their capabilities, AI tools struggle to replicate the nuances of human creativity and emotions. Social media thrives on building genuine connections, and AI-generated content can sometimes feel impersonal or inauthentic. To overcome this, consider using AI to generate drafts or ideas, but add your own personal touch and voice to the final product.
• Creativity Constraints: AI excels at patterns and data-driven content but can fall short in generating truly original and innovative ideas. Human creativity remains essential for producing unique and captivating content that captures attention. Combining AI-generated suggestions with your own creative flair can lead to the most compelling results.
• Risk of Over-Reliance: Depending solely on AI can lead to a lack of diversity and originality in your content. Balancing AI-generated content and human input is crucial to maintaining a fresh and engaging social media strategy. Regularly review and curate AI-generated content to ensure it aligns with your brand’s voice and values.

4. FAQs

5. In conclusion

Our suggested list of 10 cutting-edge AI tools is designed to supercharge your social media content creation. By automating repetitive tasks, uncovering valuable audience insights, and generating fresh content ideas, these tools empower marketers to focus on strategy and creative expression.

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